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How To Write "Killer" Ad Copy

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The Headline

No matter where or how you decide to advertise, the most important part of your ad is the headline. The nature of the internet is such that your headline, or an email subject line, may be the only thing your potential customer may see.

Think about how you surf or read emails. If you submit your ads to the FFA pages and have the "Thanks For The Link" emails sent to a separate email address, think about how fast you scan those headlines just before hitting the DELETE button. Make a list of the ones that get your attention and try using a minor variation in your own ads.

I have a dry-erase board on the wall next to my computer where I write down any headline that compels me to click on it. The next time I'm writing copy for an ad, I refer to my board to try out one of these "killer" headlines.

The Ad Itself

As far as the actual ad itself, whether it's a 3-liner or a whole page, you know you must keep your customer interested enough to read on and then use a call to action to click on your next link or fill out your form. One quick way to lose a potential sale is by sloppy writing, and this includes spelling. Always use a spell checker, even if you're a good speller. More than one sale has been lost because of a typo.

Another trap to watch out for is grammar. I don't know how many times I've stopped reading a sales pitch because the author didn't know the difference between "your" and "you're". When I see mistakes like that, it tells me immediately that I'm dealing with an amateur.

Here are some great resources for writing that "perfect" ad:

Professional Secrets

Track your ads or lose the race:

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